Did McCain win. Here from electoralvote.com
Polling data suggests otherwise. (And it is important to remember that in every McCain/Obama poll that Obama starts with 6% deficit to overcome due to incipient racism.)
"A CBS poll using random sampling showed 39% saw Obama as the winner and 24% see McCain as the winner. An Inside Advantage poll reported a virtual tie, with 42% saying Obama won and 41% saying McCain won. An Opinion Research poll done for CNN gave Obama the win, 51% to 38%, with men splitting evenly and women going for Obama 2 to 1. However, the sample had a slight Democratic bias.
A poll on CNN's Website with 80,500 respondents gave Obama the victory 67% to 28%. An NBC survey, which drew 291,000 responses gave the victory to Obama 51% to 35%. Democracy Corps ran a 45-person focus group in St. Louis. The group was heavily tilted towards the Republicans, with 33% identifying as Republicans, 27% identifying as Democrats, and the rest independents. The group as a whole voted for Bush over Kerry by a 2-to-1 margin in 2004. Nevertheless, by a 38% to 27% margin, they felt that Obama won the debate.
All in all, Obama did what he had to do. He convinced a majority of the voters that he can handle foreign affairs at least as well as McCain, maybe better. All he really needed was a tie, because virtually every poll has shown that large majorities support Obama on domestic issues."
MediaCurves which includes cell phone and web-based polling techniques gives the "independents" to Obama by 61% over McCain's 39% overall. Their 2008 Debate Results site shows the breakout of various categories such as; Iraq, The Economy, National Defense and so forth.